25, 2022
The red shape in the Dairy Queen logo makes alotmore sense now!
Its hard to resist a trip to Dairy Queen.
Not to mention, DQs classic chicken strip baskets, burgers and even chili cheese dogs.
Dont forget the fries and onion rings!
With so many great favorites, the Dairy Queen logo is as recognizable as theStarbucks logo.
And it can be spotted in just about any town.
But is itjusta logo?
Like the7-Eleven logoand theBaskin Robbins logo, theres actually a meaning behind it.
History of Dairy Queen
Thefirst Dairy Queen opened in Joliet, Illinois in 1940with a smallsoft servemenu.
Items like shakes, banana splits and Dilly Bars followed soon after.
By 1957, DQ started offering hot food in addition to cold treats.
In the 50s, the logo was very simple.
It used bold text on a blue background, spelling out Dairy Queen.
On some signage and packaging, a large soft-serve cone would be added at the end.
That logo held on strong for more than 40 years before the text was simplified in 2001.
The 2001 logo swap followed after many customers began shortening the restaurants name to DQ.
It dropped the spelling of the full name and simply featured DQ in large bold white letters.
In 2007, DQ enhanced the Dairy Queen logo with a few simple tweaks.
The letters were italicized and arched lines were added in orange and blue.
What Does the Current Dairy Queen Logo Mean?
The red shape still symbolizes lips as it has since the logo that debuted in 1960.
But its the colored lines that hold a secret meaning.
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