25, 2022

The red shape in the Dairy Queen logo makes alotmore sense now!

Its hard to resist a trip to Dairy Queen.

Not to mention, DQs classic chicken strip baskets, burgers and even chili cheese dogs.

Take a Trip Through Dairy Queen’s History with These Vintage Photos

Dont forget the fries and onion rings!

With so many great favorites, the Dairy Queen logo is as recognizable as theStarbucks logo.

And it can be spotted in just about any town.

Take a Trip Through Dairy Queen’s History with These Vintage Photos

But is itjusta logo?

Like the7-Eleven logoand theBaskin Robbins logo, theres actually a meaning behind it.

History of Dairy Queen

Thefirst Dairy Queen opened in Joliet, Illinois in 1940with a smallsoft servemenu.

Take a Trip Through Dairy Queen’s History with These Vintage Photos

Items like shakes, banana splits and Dilly Bars followed soon after.

By 1957, DQ started offering hot food in addition to cold treats.

In the 50s, the logo was very simple.

Take a Trip Through Dairy Queen’s History with These Vintage Photos

It used bold text on a blue background, spelling out Dairy Queen.

On some signage and packaging, a large soft-serve cone would be added at the end.

That logo held on strong for more than 40 years before the text was simplified in 2001.

Take a Trip Through Dairy Queen’s History with These Vintage Photos

The 2001 logo swap followed after many customers began shortening the restaurants name to DQ.

It dropped the spelling of the full name and simply featured DQ in large bold white letters.

In 2007, DQ enhanced the Dairy Queen logo with a few simple tweaks.

Take a Trip Through Dairy Queen’s History with These Vintage Photos

The letters were italicized and arched lines were added in orange and blue.

What Does the Current Dairy Queen Logo Mean?

The red shape still symbolizes lips as it has since the logo that debuted in 1960.

Is Dairy Queen Real Ice Cream?

But its the colored lines that hold a secret meaning.

We recommend our users to update the internet tool.

Is Dairy Queen Real Ice Cream?

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