This is the first major breakthrough in store-bought turkeys in recent memoryit’s cooked from frozen.

Simply Recipes / Butterball

A glistening, golden brown turkey is the centerpiece of a traditional Thanksgiving meal.

It wouldnt be Thanksgiving without it.

A golden brown turkey in a roasting pan on a kitchen counter surrounded by mashed potatoes, cranberry sauce, and gravy

Simply Recipes / Butterball

Its also the dish that causes the most stress.

Theres a lot of thinking ahead involvedfromthawingtobriningto roasting to resting tocarvingand no one likes a sad, dry turkey.

Unlucky for us, turkeylovesto be dry.

Butterball’s “Cook From Frozen” turkey in its packaging

Simply Recipes / Butterball

Its an uphill battle, and its stressful!

Lucky for us, Butterball has released a new product thats changing the game.

In fact, Id say this is the first major breakthrough in store-bought turkeys in recent memory.

A carved turkey on a serving platter

Simply Recipes / Butterball

It low-key blew my mind.

You stick it in the oven and wait until it comes to temperature, and thats it.

I recently tested this revolutionary turkey, and I must say I was genuinely impressed.

I certainly had my reservations.

Would the white or dark meat end up dry?

Would it take all day to roast?

Would the skin crisp, and would it be flavorful?

I was excited about the idea but wasnt sure it would work in execution.

The folks at Butterball have clearly done their R&D on this one.

The bird is injection brined, making it flavorful and just salty enough without any added ingredients.

The temperature and cook time range were spot on.

Just remember that youll need four to five hours to cook it in the oven, albeit totally hands-off.