Its a classic for a reason.

Bonne Maman seemed old-fashioned (in the best way) yet also fresh-tasting.

According to all four experts, it was!

Closeup view of a small clear glass jar of strawberry jam on a plate with croissants and a knife all on a wooden tabletop

Simply Recipes / Getty Images

Its quintessential in kitchens, from fine dining to home cooking.

And it all comes back to their incredible commitment to consistency.

Plus, they are not afraid to play with flavors."

Jar of Bonne Maman strawberry jam on white background

Simply Recipes / Bonne Maman

Middlebrook also appreciates the jams consistency.

It has chunks of real strawberry, but its totally spreadable.

Her clients and family also like that its not too sweet.

Middlebrook, for instance, fills Italian Christmas cookies andhomemade pop tartswith it.

Awada likes it as a sweetener at breakfast time.

I dollop itover my oatmealwhen I dont have any fresh or frozen fruit.

I also add it over pancakes orcrepes, she says.

She emphasizes that the brand, of course, is always Bonne Maman.