Nostalgia played a big role.
For every Southern cook, theres a firmly guarded opinion, likely handed down from generations before.
In 1950, Jiffy released the product that it would come to be known for: cornbread muffin mix.
Simply Recipes / Getty Images
The simple mix inspired a host of imitators, but none quite match the original.
The editors I talked to werent afraid of a little sugar in their cornbread.
Sweetness was a virtue among this panel of experts.
Simply Recipes / Photo Illustration by Wanda Abraham / Jiffy Mix
Deb recalls that Jiffy cornbread mix was one of the few store-bought products her grandmother trusted.
However, using the directions on the box as is was a big no-no, says Deb.
That sweet nostalgia casts a powerful spell, encouraging new generations of cornbread bakers to embrace the blue box.
