Get the insider scoop for the best TJ’s products from the store’s biggest fan.
TJ’s curates such a good selection of products.
It’s not a stale grocery store."
Simply Recipes / Getty Images / Courtesy of Natasha Fischer
I am the OG Trader Joe’s feed page, she says.
She is a Trader Joes-focused influencer with over two million followers across various social media handles, including ablogandInstagram.
This interview has been edited for length and clarity.
We went out for fro-yo, and my friend suggested we walk around Trader Joe’s.
It just felt very comfortable and easy.
Then, the housing crisis happened, and I was laid off.
I didn’t touch the blog for six weeks while working on securing another job.
So, I started posting on Twitter and Facebook.
This was in 2012.
The first photo I posted was of condensed milk, which Trader Joe’s no longer sells.
Ive been working on Trader Joes List full-time since 2020.
[Trader Joe’s List now has over 1.9 million Instagram followers.]
It’s been wild.
How many times a week do you go?
Do employees recognize you?Yes, the employees do recognize me.
I go to the Trader Joe’s in Marina Del Rey, California once or twice a week.
I do a big haul on Tuesdays, as that is my content filming day.
Also, go in with an open mind and walk around to see what jumps out at you.
Maybe go a little hungrybut not too hungryand see what speaks to you.
Do you approach shopping at TJ’s with a specific lens?I have a million food allergies.
I can’t buy items with gluten or peanuts.
My content veers towards items that I’m not allergic to.
Or Ill invite a friend to try and review the items I can’t have, which is fun.
What would you never recommend buying at Trader Joes?I don’t like bananas.
They’re rude because they make everything in your house smell like bananas.
I still review it every year, hoping the recipe changed and its not as bad.
Of course, my taste buds are not representative of everyone.
There aren’t any items I would veer from.
If an item is not selling, that SKU (product) will get bumped off the shelf.
So you rarely ever see something terrible stay on the shelf.
Name two forever favorites youd be sad if Trader Joes discontinued.TheMilk Chocolate Covered Honeycomb Candyis really, really good.
Also, theCarolina Gold Style BBQ Ridge Cut Potato Chips, which are seasonal.
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