How a content creator showcases Arab culture through online recipes and connects with his millions of followers.
an Islamic blessing made before eating.
And that means going beyond well-known staples like hummus.
Simply Recipes / Ahmad Alzahabi
Raised in the U.S., he straddles a dual identity, like many children of immigrants.
He also expands the definition of the Middle Eastern pantry beyond popular items like harissa.
Take his video formansaf, where he explains its key ingredients: jameed.
Jameed is a salty and tangy dehydrated yogurt product designed to last long periods in the desert.
My mom always invited me into the kitchen and told me to do this or do that.
Even if I was making a mess, she didnt mind, he says.
He realized early on that professional kitchens arent for everyone.
My Dubai experience taught me that I dont enjoy being in the kitchen for that long.
I like cooking, but I didnt like this, he says.
And about that name, The Golden Balance?
